WORLD OF COMMERCE

TODAY’S WORLD OF E-COMMERCE
RELY UP ON “ADVANTAGE PROCESSORS”

Service Providers to Consumers-Merchants-Bankers:

1. CONSUMER’S NEEDS:

On line business, internet marketing or e-commerce business is exchange of goods and money over internet instead of counter sales. You can see the image of the goods; study the details of the products on the seller’s web site. You can place order and make the payment too instantly.

There is no barrier of time or distance. You can go on line and buy almost any thing you want at any time of the day or night.

Now, every one pays to their product suppliers and service providers only through credit or debit cards. Payment in cash is more or less gone for ever.

The card holders without their open expression will need a reliable processor of their credit card and accounts with out any error or ambiguity.

Advantage Processors, Credit Card Processing and Merchant Account Services are a leading provider for low-cost online internet credit card processing merchant accounts for both Low Risk and High Risk merchants.

2. RETAIL MERCHANTS’ NEEDS:

The success of the retail business depends on acceptance of credit cards. All the retail outlets, department stores, restaurants gas stations accept payments through credit cards. Tele phone and Mail order businesses do welcome cards.

Having a merchant account to accept credit cards is vital to both online and offline traditional retail stores, bars, restaurants, and any type of industry where credit card transactions are vital to success.

The merchants need a very good processing system to transact the customer’s money for exchange of goods in good faith always.

Advantage processors, provide solutions for merchants with their own merchant account, online processing of credit cards (Visa, MasterCard, American Express, and Discover), shopping cart links, virtual terminal, and site enablement.

3. MARKET GIANTS’ NEEDS:

The website could be established bigger way with integrating payment gateway. A shopping cart and credit card processing and dispatching system will work instantly. Sometimes, downloadable products could be delivered in a few minutes also.

Amazon.com, ebay.com and alibaba.com are mammoth websites covering businesses worldwide with massive stock of products and high volume transactions. They give standard products and assured delivery in short time.

Advantage processors generally have a merchant solution for nearly every kind of business including both low and the highest risk merchants. They provide e-commerce solutions with web hosting also.

JUST VISIT FOR YOUR BUSINESS NEEDS: http://www.advantageprocessors.com

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CHAPTER:1

TEA BLENDING-AN ACCIDENTIAL INVENTION!
IT NEEDS MORE SUPPORT FROM TEA RESEARCH!

There was an English tea merchant selling tea packs in his town during the year 1660 A.D. He used to get a bag of tea from one estate or the other and make small packs and sell them to the people in his area.
People were buying from him, but used to make remarks on the quality of the tea he supplied.
THE GOODNESS OF TEAS!
It had become quite customary to hear comments of his customers about his tea. They said, “The tea was good last time, but it is different now”. When the color was good, the taste was not so. Again, when the taste was good, the tea color was very low. The flavor was not always the same.

When ever he buys a new tea bag and distributes it in small packs, the customers’ comments were also changed. This is because the teas grown in different estates differ in their characters. The tea characters change from grade to grade, season to season, process to process and even time to time. Man could be a silent listener of all these things and cannot control. The merchant was not able to find out a way to escape from the unsatisfied customers’ remarks.

NO SINGLE TEA HAS ALL CHARACTERS IN PERFECT MATCH!
Once it happened that he sold almost all the tea and could not get the new bag instantly. Then, he just started searching and collecting all teas left out in all the tea bags as remnants. To cover up the time, he mixed all the remaining of tea bags and made into small packs and sold to his customers with all the reluctance. It was quite surprising to hear from almost all consumers that the tea was good that time in all respects.

He had actually mixed all the leftover teas purchased so far and supplied to the consumers only to avoid the time gap. But, the customers were satisfied and started asking to supply only similar teas in future also.

MIXING MAKES IT BETTER - AN ACCIDENTAL INVENTION!
The trader understood the idea and started buying different kinds and grades of teas from a number of estates! He started mixing and selling! It was fine; blending of various kinds of tea had helped the merchant to run his business without much of bad comments. The color, taste and flavor are average and were acceptable to the people of the town.

THANKS TO THE ANANYMOUS TEA MERCHANT!
Though accidental, it was really an invention worth to be written in the history of tea industry! So, tea blending was born. It has its own merits! But, this will not suffice the varying market needs of this modern day. We cannot continue with just mixing any kind or grade of tea available in the market as did by the merchant.

TEAS ARE DIFFERENT! WANTS ARE DIFFERENT!
There are different kinds of people loving different kinds of teas to make varying tea drinks. Some love teas made by orthodox way and others the modern CTC way of production. Some like leaf teas and others dust teas. The tea taste changes with so many factors, natural and man made too.

NEED TO INVENT, INNOVATE AND STRATEGISE!
The growth of any product depends on the merits of invention to begin with, innovation in course of time and finally the strategy to cope up with the market competition.

RESEARCH NEEDED!
Hence, there is a need to do a research at a higher level with identification of tea grades, their physical and functional characters in relation to the final tea drink. There is also a compelling need to have an unbiased tea evaluation technique to judge true market values of the teas in question.

ART OF TEA TASTING – WITH HUMAN ERRORS!
It took a number of years gradually to improve up on the art or knowledge of tea tasting. However, it has all the demerits of the human errors. Simply because, the traditional tea tasting is an art and has no scientific base. It has erroneous influences of human mind. Evaluation based on this gives only artistic values and do not speak about the real value of tea.

You know an art is enjoyable, but contains more of illusions and not the truth always. An art is always kept as a secret and not open for scientific analysis and confirmations.

SCIENCE IS TRUTH, A FOUNDATION FOR GROWTH!
However a revolutionary tea research culminating into a unique “scientific tea testing, tasting and blending technique” was done only very recently. Science is truth always and gives confirmative results and paves way for innovative and progressive growth of any business.

There is delay and it is due to the strong belief of the tea industry in the art of tea tasting. As it is still kept as a secret, the real beneficiaries are only the already accepted high ranking popular tea estates. But, the truth lies only with the real scientific evaluation techniques to find the real value of a tea in question.
The industry should keep its mind open to accept this change, the innovation. The change is law of life! That will bring great benefit to manufacturers, traders, consumers and the tea industry as a whole!

TEA TESTING, TASTING AND BLENDING TECHNIQUES:
Is it different from traditional tea tasting?
Yes. With all scientific base!
Is it a competition technique to the art of tea tasting?
No, it is complementary and supportive!
Will this help the tea business and industry?
Yes. In a big way! Tea researchers and students will also get benefited!

Tea blending, an accidental invention has opened new vistas to tea industry through scientific tea testing, tasting and blending techniques!

To know more about scientific tea testing, tasting and formulae of tea blending, please contact: pnkguru@yahoo.com Also visit: http://www.teablends.blogspot.com/

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CHAPTER:2.

HOW TO START AND GET RICH IN TEA BUSINESS?

Dear reader,

I know you as a tea lover, interested in enjoying the taste and flavor of a tea, sip by sip from a cup. Sometimes, you will have some more interest like ‘making a tea drink’ also. Further more, you may attempt different ways of tea making, of your own, to find out the best suited to your taste buds!

You will occupy the kitchen with one or two brands of tea and try them differently to make and enjoy different kinds of tea for you and also for your friends! All these things are your passive efforts to make and enjoy the tea drink!

Some people will limit their efforts only towards drinking a cup of tea made by others at home or restaurants. They will never try to make it even for the sake of fun!


But, you have decided to going farther from just tasting tea for getting refreshment!
Soon, you will enter into a business that will make you taste the real richness of tea and richness of money embedded inside the trade. If you are already in this business, you will not hesitate to take in more mantras to make big money!

There are seven mantras (steps) to bring success into any endower; they are very much applicable to this trade also: These principles are drawn from a German concept. We should honestly accept that "in any business the prime thing is people and the ultimate is also people".
Then, we need to adopt these success components one by one to bring in more people into our business and there by more money without loss of time and energy!

These seven wise principles may be described as seven wonders that bring extraordinary success to any business activity!
They are: open mind, common sense, concentration, specialization, division of labor, extravert activity, and target oriented approach. Now you are going to learn about their applications in this lucrative tea business!
In a short description, I shall tell you that the entrepreneur should have an open mind to learn the techniques of the business through application of common sense and concentration, get specialized through division of labor and participate in the extravert activity of the enterprise in a target oriented manner*.

With this background, you will be in a position to serve the needy customers with the products and services in a
way that they get satisfaction!
The key factor in this business is the scientific tea testing, tasting and blending techniques to be applied in the process of procurement and sales**.

When you have sound product with scientific proof, all other things are to attract the potential buyers and convert them into our consumers.
*How to get rich in any business including this tea trade also!
**Please contact to get the scientific tea blending techniques with blending formulae!
REAL BUSINESS! REAL IDEAS WITH POTENTIAL EARNING POWER!

You need to spend only a very small amount to know the million dollar business ideas! Send your enquiry to: teablendspnk@yahoo.co.in

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CHAPTER:3

TEA GRADES-KINDS-VARIETIES: LEARN ALL ABOUT TEAS!

TEA PLANTATION IS BEAUTIFUL!
TEA PLANTATION is a nice place to visit. Look at the bounty of nature. Have a view of the estates from a few hundred meters above in the sky. Wonder at the natural landscape being manipulated by man for his convenience.

The smooth undulating hill is seemed to be covered with green woolen blanket just to protect itself from the cold weather. See also a few trees other than the shade giving silver oaks, looking beautiful with their own canopy.
You can see white clouds spreading over the tea gardens and a few small waterfalls turning into streams. They fall down and run here and there in between the blocks of the estates and go down to mix with the river far off in the plains.

SILVERSHINE TEA FACTORIES:
Look at the tea factories located on the hill tops; their metallic tops are shining in the sunlight; they leave smoke in the sky demonstrating that they are active in the production of raw teas.
When you admire at the birds eye view of the plantation, come down and drive in a jeep and see the estates at a closer look. The tea plants are not really short bushes, but tall growing trees kept pruned and grown to a short height of about 4 feet for all the operational convenience of man.

BONSAI CULTURE:

You are right. It is a large scale “bonsai culture” of hundreds and hundreds of tea trees grown to a short height, not in earthen pots, but in Mother Nature’s lap. The aim is not to exhibit the art of bonsai, but to exploit the nature to the advantage of man with the help of science.
The tea plucking is a beautiful operation. Just walk and see the plants opening their ‘two leaves and buds’ every where in the terminal shoots. They appear in all the pruned shoots, say in hundreds in a bush of tea, readily allowing the women harvester to pluck and put in tea leaf baskets. Baskets of tea leaves are emptied into small trucks and sent to the factory for processing.

You can see the tea leaves being processed inside the tea factory. To explain in a simple way, the leaves are withered, fermented, roasted, graded through sieves into different sizes and packed in separate bulks in chests and gunny bags in convenient sizes. There may be about seven or eight grades of tea from each factory.


ALL THE TEAS ARE DIFFERENT:

There is also difference in making of the teas also. The good old method of processing is adopted in some orthodox factories, while ultra modern method of CTC processing is done in most of the factories. The methods are different and so also the resultant teas, while the raw materials are the same”two leaves and buds”.
The teas are now made available in the form of bulk teas or in other words, they are graded and kept in loose form in bulk quantities ready to be shifted to godowns of auctioneers for selling to big traders.


HUNDREDS AND HUNDREDS OF TEA ESTATES-ALL ARE DIFFERENT!

Now, let us see the loose teas in different grades or sizes. Now, the teas are in the custody of auctioneers and tea brokers. You may ask for those samples of teas. Get a shock, here. What a surprise? They give you samples of teas of different kinds and grades and also from hundreds and hundreds of plantations, estates or factories. To a new entrepreneur, really it is a shock and starting of a state of confusion!

You thought that tea is simply a single direct product; all will be alike; you can just make it as a tea drink; enjoy consuming it sip by sip. Only when you see the auction catalogues and samples, you will get astonished to see that there are hundreds and hundreds of varieties and kinds; again that all are not the same; they differ in their characters too. Alright, there is something to know and something to do! It is wonderful!

Now, you agree that there is a need to understand all kinds of teas in respect of their prime characters called, color, taste, flavor and strength.



CHAPTER:4

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TEA DRINKS - DRINK ANYWAY YOU LIKE IT!

Fresh green tea leaves could simply be put in boiling water and the extract is consumed as such or with suitable additives!
This seems to be too much a primitive recipe! But, tea has very many ways of expressing its taste to tea lovers of the world!

Processed tea leaves or dusts when come into contact with hot water or milk readily discharge the chemical constituents that give color, taste and flavor to the liquid. The tea extract thus taken is consumed in different ways.

The raw liquor is taken with out any additive. The tea extract is sometimes taken with sugar alone. Some people wish to add sugar and milk in various propositions. Some have a liking for spiced tea. They add selected spices with tea extract and taste it in a special way.Some wish to take it ice cold also. There is a different form of tea made available to make it instantly!

Let us go to some interesting details about making of different kinds of tea drinks. We will enjoy their peculiar behavior in giving the color, taste, flavor and strength in different levels to make the tea differently to different kind of tea lovers. This is an art and a science leaving good scope for study to the people associated with tea research and tea industry as well.

Tea making at different places differs!

At home tea is made thus:

Dust tea in boiling water!

Take about 200 ml. of water in an aluminium sauce pan and bring it to boiling. Now add a tea spoonful of tea dust and allow it for boiling for about a minute. Stop boiling and close it with a lid. Decant or filter the golden liquor through a sieve. This tea decoction is mixed with equal quantity of whole hot milk and about 4 teaspoonful of sugar to taste. This will make 3 cups of hot tea!
Leaf tea in boiling water!

 The same procedure is adopted for tea leaves also. Only thing needed is a little more of tea leaves and one minute extra time for boiling to make a mild flavored tea
with a special taste! Adding sugar and milk and their quantities are taster’s choice.
Tea leaves are bigger particles and they release tea liquor only when boiled for an extra minute!
Dust or leaf tea in boiling milk!

Tea drink is made by boiling the tea dusts or leaves in whole or diluted milk for about 1 or 2 minutes. The filtered milky decoction is added with required sugar. Here the tea or dust required may be a little less as the milk fat absorbs the taste giving materials quickly and fuller extent.

In all the above tea making process, you will find the taste and color varying in strength, as the size of the tea particles and also medium of extraction changes. This is a scientific truth to be observed with the future tea blending techniques!
At tea shops tea is made differently!

• There will be a copper water boiler with a small lid to pour water. The centre of the boiler has a copper tube where charcoal is partially filled and allowed to burn to heat the water in the boiler around. There will be an opening with a tap at the side of the boiler for drawing steaming hot water.
• A conical shaped muslin tea bag is fixed to a small metallic ring and a handle. The tea dust is taken in the bag. The boiling water is added to the tea bag and the liquor is collected in an aluminium cup.
• A number of glass tumblers are arranged in line. Hot milk and sufficient sugar is added to the tumblers. The tea decoction is also added to the tumblers and mixed one by one.
• Sometime the tea decoction, milk and sugar are mixed in a bigger cup. This prepared tea is then transferred to tea glass tumblers or ceramic cups and saucers and served to the consumers. Here the tea is prepared as and when people place orders.

In canteens, the tea will be prepared in good volume to serve people in groups of 50, 100 or 200s or alike. So tea is also prepared in bulk. A bigger vessel is kept on fire and about 10 litre of milk and an equal quantity of milk are mixed and boiled. About 200 grams of tea dust is also added and allowed to boil for about 5 to 10 minutes.

The tea gets extracted and filtered into a big vessel. About 1200 grams of sugar is added, mixed well and transferred into a 20 litre thermos flask for serving about 150 to 200 people.

Here, care is taken to select a tea dust which is medium sized and does not contain too much of fibres. Too small a dust and more of fibres will give too much of tasty materials in the drink. They will turn into a turbid and creamy tea making the consumer dislike it when served after sometime.

In hotels, tea is prepared in small quantities with tea leaves with wholesome milk and sufficient sugar. Sometimes, tea is extracted and served in separate tea pots with sugar and milk separately. The consumer will make his own choice of combination to mix tea with other ingredients.

There are different kinds of teas:

LEMON TEA: A light tea extract is mixed with sugar and a few drops
of lemon juice.
MASALA TEA: While boiling the tea a small quantity of powdered spices of cardamom, clove etc is added to get a special taste.

GINGER TEA: Crushed ginger is added to the boiling tea decoction and added to sugar and milk.
HERBAL TEA: There are different kinds of herbal powders with or even without real tea dusts. A pinch of it is added into the boiling water and the extract is consumed with or without sugar or milk. It is taken for a period of time for treatments like reducing blood sugar.
ICED TEA: A fancy kind of tea served with lime and mint with ice cubes in glass tumblers. This is a special tea for people who like luxury.
INSTANT TEA: A small quantity of tea dust is boiled and extracted. The extract taken in a non stick vessel is boiled and reduced into thick gravy, cooled down and dried and powered to make powered tea extract. This is used as an instant tea with hot milk and sugar.

The instant tea is made by spraying tea decoction on a hot non stick revolving drum. The instant tea powder is blended with spices for special taste.
DIP DIP TEAS:Tea dusts that release very quick liquor is packed in small quantities of about 1.5 grams in permeable membraneous paper bags with a thread attached with a tag.The tag is used for holding the tea bag. The paper bag with tea is dipped inside the sweetened milk in a cup. The tea is mixed by dipping the bag twice or thrice.

Please Note:This information web site/blog will grow steadily.
However, you know ’time is money and the fittest only survives’!WE WILL MOVE TO THE NEXT.As a research scholar, grower, planter, trader, retailer or a participant of this prestigious tea industry, please contact the author to get more information at a faster way.

CONTACT: teablendspnk@yahoo.co.in or pnkguru@yahoo.com

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About …………
THE AUTHOR:
A SCIENTIST AND A STRATEGIST
Mr.P.N.K.GURU, the Tea scientist is basically a graduate in agriculture (with a gold medal), a post-graduate in Horticulture. He is a pioneer in studies related to absorption of nutrients through leaves and their conversion into flowers and essential oils in plantation crops like jasmine. He has very good knowledge in post production tea science, acquired by evaluating thousands of samples of teas of various kinds and grades received through auctions. He is an independent researcher for a social cause.
Mr.P.N.K.GURU is a Business Strategist, acquired a Diploma in Advance Management (DAM)- called Energo Cybernetic Strategy (EKS) of German origin. He is a keen observer of customers’ behaviors in relation to business offers and activities. His deeper knowledge in ‘business war management techniques’ made him a Strategy Specialist. The author is a very good trainer in the field of EDP- Entrepreneur Development Programs. He has evolved success strategies for various kinds of small businesses.
Now, he has brought the Science and Strategy together in his ‘Two in One’ book titled “HOW TO START AND GET RICH IN TEA BUSINESS with scientific tea blending techniques” This is acceptable both to Tea science and Tea business, passing the benefits of science to a social cause. Offering good teas to the tea lovers and good earnings to the tea growers and traders is the real need of the society.

THE ‘TWO IN ONE BOOK’ IS A TOTAL GUIDE!
JUST BUY THE BOOK.
ENJOY READING. PRACTICE AND PRESERVE.
IT HAS GOT FULL OF INFORMATION AND ILLUSTRATIONS !